Ana Salles
Creative strategy and cultural intelligence for brands shaping how we live, feel and think.
12+ years shaping brands through culture, creativity and social.
I’M ANA, A CREATIVE + CULTURAL STRATEGIST WITH ROOTS IN BRAND, SOCIAL MEDIA MARKETING, EDITORIAL AND TREND FORECASTING.
FROM SÃO PAULO TO NEW YORK AND LOS ANGELES, I’VE WORKED WITH GLOBAL BRANDS INCLUDING META, INSTAGRAM, WHATSAPP, DOVE, OLAY, PEPSICO, PAYPAL AND UNILEVER, AND COLLABORATED WITH AGENCIES INCLUDING EDELMAN, BUCK, PSYOP, SPARKS & HONEY AND RISE NEW YORK.
THE WORK STARTS WITH UNDERSTANDING WHAT'S CHANGING, DECIDING WHAT MATTERS AND BUILDING THE BRAND FORM THERE.
THAT SAME CURIOSITY SHAPES THE WORLDS I’M MOST INTERESTED IN NOW: REGENERATIVE HEALTH AND AGRICULTURE, LONGEVITY, FUNCTIONAL NUTRITION, CLIMATE AND THE SPACE WHERE ANCESTRAL KNOWLEDGE MEETS EMERGING TECHNOLOGY. IT’S A PERSPECTIVE SHAPED BY HANDS-ON EXPERIENCE WITH REGENERATIVE FARMS, ECO-VILLAGES, CLIMATE NONPROFITS AND AN ONGOING EXPLORATION OF BIOHACKING AND ANCIENT PRACTICES.
What I Do
Brand Strategy
I HELP BRANDS DEFINE THEIR PURPOSE, POSITIONING, VALUES AND NARRATIVE, CREATING A STRATEGIC FOUNDATION THAT GUIDES HOW THEY COMMUNICATE AND SHOW UP OVER TIME.
Cultural Strategy
I ANALYZE CULTURAL SHIFTS, AUDIENCE BEHAVIOR, CATEGORY DYNAMICS, AND EMERGING TRENDS TO UNCOVER OPPORTUNITIES FOR BRANDS TO BUILD RELEVANCE, DIFFERENTIATE, AND CONNECT MEANINGFULLY WITH PEOPLE.
Social & Creator Strategy
I DEFINE THE ROLE OF SOCIAL, CONTENT, AND CREATORS WITHIN THE BRAND, SHAPING PLATFORM STRATEGY, CONTENT SYSTEMS, CREATOR PARTNERSHIPS, AND SOCIAL-FIRST CAMPAIGNS.
Creative Strategy & Content Development
I TURN BRAND AND BUSINESS CHALLENGES INTO CREATIVE STRATEGY, CONCEPTS, AND CONTENT, WORKING FROM BRIEF THROUGH CREATIVE DIRECTION, TACTICAL PLANNING, AND PRODUCTION.
AI for Marketing
I HELP MARKETING PROFESSIONALS, FOUNDERS AND IN-HOUSE TEAMS APPLY AI TO RESEARCH, CONTENT, AUTOMATION, AND AGENTIC WORKFLOWS THROUGH 1:1 ADVISORY, TEAM WORKSHOPS, TRAINING, AND HANDS-ON ENABLEMENT.
1:1 Office Hours
FOCUSED STRATEGY SESSIONS FOR FOUNDERS AND BRAND MARKETING LEADERS WHO NEED SENIOR INPUT ON A BRAND, MARKETING, CONTENT, OR CREATIVE CHALLENGE WITHOUT COMMITTING TO A FULL PROJECT.
Clients
